We facilitated a brand sprint, where our team and theirs dove deep into the organization, leading to many breakthroughs and clarity around how best to communicate the brand with their audience.

With everything we gathered during the sprint, our team solidified the tone and mission statement, and designed a brand identity that encapsulates the flexible and adaptive nature of the brand.

The icon is a versatile, abstract reference to the letters “N” and “R” and uses negative space to represent the opening of an archway. The shape and its archway stretch, morph and open up to represent the nature of this new space; space created for and by leaders of change that is ever evolving, changing and adapting to the needs of its community.