On Est Là!

A BIPOC focused talent agency

On est là!
Category | Branding
2022 +++
The challenge

On Est Là! is a talent agency for artists and professionals in the Québécois and Canadian entertainment industry. They focus on bridging the gap between the industry and underrepresented, diverse creatives by providing them with proper representation, resources and guidance. The agency came to us to help give them a strong, elevated, credible image that diverse talents can trust and feel good about.

The solution

Using the agency’s name as a reference point (“We are here” in French), we built a brand identity that doesn’t shy away from bringing attention to itself. We wanted to convey the idea that “we”, the talented professionals from diverse communities, are not only here, but we are everywhere, we always have been and always will be, unapologetically.

A bold, sharp icon inspired by the exclamation point was designed to do just that. We paired the icon, which when rotated can also be interpreted as a megaphone, with a timeless yet modern sans serif font playfully used to represent diverse talents taking up the space they deserve.

Knowing that the agency wanted to champion diversity in all its forms with a particular focus on indigenous people, we also paid homage to native professionals with the subtle use of a colour palette inspired by the medicine wheel.

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Team
  • Branding

    Six Cinquième

  • Creative director

    Ashley Phillips

  • Lead designer

    Rachel Zhang

  • Designer

    Helen Tran

  • Copywriter

    Nkosi Phanord

  • Creative consultant

    Rama Sow

  • Project manager

    Miro LaFlaga

More +++