Our team dove head first into the show through our Brand Sprint process to find the best way to visually communicate the show’s comedic and surreal nature.
We created a brand that reflects the show’s art direction and we designed a logotype that conveys revenge with its bold, sharp font, which we transformed further by stretching out the letters for a more impactful and playful feel. Each episode also has a special version of the logo, transformed to hint at certain references or themes that are covered.
For the poster design, we created a minimal yet eye-catching lead image. We wanted to create intrigue and mirror the hyperrealism found in the show by exaggerating Toni’s afro. We also made a point to get a shot of Toni, played by Olunike Adeliyi, holding her phone closely with an ambiguous, cheeky expression on her face to subtly hint at the main character’s personality and fate.