After an intensive brand sprint session, our team developed a flexible brand identity with the potential to build an iconic legacy. We positioned Vivid Memory Studios as bold pioneers in their industry, disrupting our perception of reality and the music world as we know it with their unique offering.
An abstract reference to the letter V and M, the icon can be stretched or condensed to represent brainwaves at different cognitive states. Different states of consciousness (neutral: alpha waves, dreamy: stretched theta waves and focused: condensed beta waves) in the identity mirror the emotional states, visions and realities that manifest during the mixed reality experiences offered by Vivid Memory.
The sharp geometric shapes, vivid eye-catching RGB inspired colour palette along with a modern yet timeless font make for a bold, sexy and sophisticated brand.