Our goal was to consolidate all perspectives and visions of the company to build a brand that truly reflects the shared inspiration, talent, and vision of the people behind it.
Over the span of two days, we facilitated two co-creative workshops as part of our discovery phase, where we gathered insight into the company, first from the employees’ perspectives and then from the executive team’s perspective. Working closely with the WB team, we narrowed in on what makes WB unique by supporting them as they thought aspirationally about the brand and future of the company.
Together we discovered that WB is a group of friendly rebels, connecting people globally through shared stories of human truth, sparking unexpected growth and inspiration in people, collaborating with and empowering diverse perspectives. These ideas were at the heart of the company’s goals, values and ambitions. Their premium content – which can live anywhere, make you laugh or cry, win Oscars or Webbys – inspired the brand’s personality. One that knows when to take itself seriously, or not, but always delivers just what you need in the best possible way.
These ideas and concepts were translated to define their brand strategy, refine their logo, create a refreshed design system and rework the way in which the company articulates its vision.