BRAND DEVELOPMENT
2022
NEW ROOM
Our approach is driven by the fusion of business aspirations, creativity, and our culturally diverse lens. By blending these elements, we foster cross-functional collaboration among founders, c-suite executives, and employees — breaking down silos and bringing together a diverse range of knowledge, skills, and perspectives through engaging workshops.
This process serves as a catalyst for brands to look to the future, understand where they are going and determine how they should get there. What you end up with are the foundations for growing teams to carry out your vision and engage the audiences that will help you scale while staying true to the brand — no matter how great your impact becomes.
Our approach is driven by the fusion of business aspirations, creativity, and our culturally diverse lens. By blending these elements, we foster cross-functional collaboration among founders, c-suite executives, and employees — breaking down silos and bringing together a diverse range of knowledge, skills, and perspectives through engaging workshops.
This process serves as a catalyst for brands to look to the future, understand where they are going and determine how they should get there. What you end up with are the foundations for growing teams to carry out your vision and engage the audiences that will help you scale while staying true to the brand — no matter how great your impact becomes.
Our approach is driven by the fusion of business aspirations, creativity, and our culturally diverse lens. By blending these elements, we foster cross-functional collaboration among founders, c-suite executives, and employees — breaking down silos and bringing together a diverse range of knowledge, skills, and perspectives through engaging workshops.
This process serves as a catalyst for brands to look to the future, understand where they are going and determine how they should get there. What you end up with are the foundations for growing teams to carry out your vision and engage the audiences that will help you scale while staying true to the brand — no matter how great your impact becomes.
BRAND DEVELOPMENT
Can you clearly articulate your company’s vision and purpose? How about your team, partners and clients… can they?
We cover every stage of brand development – from inception to creation to strategic execution. This stage is designed to help teams align and get clarity around a brand’s direction and communication.
BRAND DISCOVERY | Research, Brand audit, Cross-functional workshop facilitation, Consumer interviews, Audience personas.
CO-CREATIVE BRANDING WORKSHOP
Do you feel confident in how your brand currently presents your company?
This stage enables more confident, streamlined decision making around brand related challenges by providing teams the tools to express the brand, solidify its credibility and maintain its consistency at different touch points.
BRAND POSITIONING | Purpose, Values, Personality, Brand voice, Brand architecture
BRAND IDENTITY | Naming, Logo design, Typography, Colour palette, Design systems and applications, Brand guide
BRAND STRATEGY | Playbook — a strategic, tactical guide for multichannel brand maintenance
BRAND IDENTITY
Do you have a solid plan for building long term connection and awareness of your brand?
This stage is where we support you in getting your brand out there, building momentum and maintaining a consistent brand experience across all touch points as you expand, grow your community and strengthen your presence in the marketplace.
BRAND MAINTENANCE | Chief Brand Officer fulfilment, Creative direction, Brand Training and workshops, Brand activation
DESIGN | Website, Refreshed brand assets, Packaging, Digital assets, Internal documents/templates, Creative campaigns, Motion design
IN FLUX POETRY FILMS SCREENING
Ready to be challenged and pushed outside your comfort zone?