Six Cinquième worked with PHI to develop the theme of the project, which resulted in the birth of the accelerator’s name “In Flux”.
We wanted to highlight the perpetual nature of Black creativity not just for the Poetry Films event, but for future events as well. We also developed a creative strategy and creative direction for the launch of the project’s call for submissions and its subsequent communications, as well as the art direction for all visuals.
We wanted to ensure that PHI took a backseat from the project’s communications and content, leaving room for the mentors and participants to be the main focus. The project culminated in a launch event premiering the short films, which was a major success for all involved!